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The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.
A custom designed app, ‘BACARDÍ Shots’ enabled every guest to become a virtual camera crew, uploading clips as they explored the island and enjoyed the incredible acts; Calvin Harris, Kendrick Lamar and Ellie Goulding.
We set challenges throughout the weekend via push notifications and iBeacons that gamified the process and led to hundreds of uploaded clips. We edited them each day to present dramatic near-real-time films for the guests to share on social media, bringing the worlds of travel and music to life online instantaneously.
Our own crews also captured footage to mix with the user-generated content into a series of stunning brand films and social edits.
From our bespoke content hub, we made video available for PR professionals, we syndicated rich media articles to appear as native content within music / travel sites via Pollonize, and our bespoke data-driven partnerships with Shazam and Lastminute.com generated a strong organic voice.
We reached a vast global audience from a single event, with 4.6 million engagements on Shazam and 28 social posts and nine YouTube films achieving a 10% engagement rate across Lastminute.com’s 16 million-strong customer base.
Global PR professionals created earned media coverage by downloading 232 videos from our hub and we averaged 40% fourth quarter video engagement via native publisher syndication with Pollonize.
HSBC's Global Connections competition is a global initiative for HSBC's business customers. We were asked to create video content that showcased the competition and demonstrated how HSBC helps real UK businesses.
Marks & Spencer’s challenge to us was to create content worthy of interest in the editorial environment and find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal of culture, to bridge the gap between brand, retail and consumer.