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Adjust Your Set

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Events can be great for people who are there but not exactly essential viewing online. When M&S launched The Table, we decided to take their culinary challenge a step further to create a thrilling food adventure.

When is an event film not an event film? When it’s an Adventure In Food. Join two great young chefs on a quest to create the ultimate event in this content series pilot.

Marks and Spencer created 'The Table', an immersive dining event, to bolster their credibility with discerning foodies and influencers, with a challenge to create an entire menu around a single ingredient.

The challenge to AYS was to overcome the usual 'why should I bother, why should I care?' response in culture around coverage of exclusive events, and to create genuine engagement by making viewers feel part of the experience.


Our answer was to create a suite of content that allowed foodies to immerse themselves in the excitement of the chefs’ challenge and to actually taste, try and experience some of the innovative techniques they were using.

Built around a whole new short form food format  - cooking show meets travelogue meets buddy adventure - we took innovative chefs Lee Westcott and Robin Gill on an inspiration trip to Valencia, then watched as they battled to bring their vision to life at the high-stakes launch event.


The content was featured in a partnership with The Guardian, alongside editorial and recipes, and released on owned and earned channels M&, YouTube, Facebook and Instagram. The main video achieved a 47% average view time and over 725,000 minutes watched, whilst all video content reached over 4 million views, of which 1million were 100% completed views.

What We Do People & Culture

Case Studies


One trip, 20 films and a publishing plan

To celebrate M&S summer range of food from the Americas, our intrepid team set off with cameras, backpacks and a couple of hardy M&S experts. But bringing the campaign to life back home was the real story...


Bailey’s responsive newsroom

Bailey's turned to Adjust Your Set to create dynamic, newsroom coverage of their partnership for the Women's Prize for Fiction that would engage their audience and help define their brand role.


1,862 cameras in the Bacardi Triangle

The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.


Real stories with HSBC

When HSBC wanted to showcase their ‘Global Connections’ competition we thought that telling the real human truths behind the success stories would be something that people would be interested in... It ended up inspiring a whole campaign.


M&S explore an adventure in food

Events can be great for people who are there but not exactly essential viewing online. When M&S launched The Table, we decided to take their culinary challenge a step further to create a thrilling food adventure.


Spotify talk in audience culture

Combining deep cultural insight with powerful tech and analytics let us help Spotify reach whole new audiences - outside traditional advertising space.


Driving from search to commerce

We turned the internet’s appetite for home decoration and house-keeping content into a way to drive people to M&S’s Home offering.


More than a celebrity interview

Marks & Spencer’s challenge to us was to create content worthy of attention in the editorial environment and to find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal for culture, to bridge the gap between brand, retail and consumer.