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Adjust Your Set

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To celebrate M&S summer range of food from the Americas, our intrepid team set off with cameras, backpacks and a couple of hardy M&S experts. But bringing the campaign to life back home was the real story.

A fully co-ordinated Publishing Plan, carefully constructed to work with foodie culture, Spirit of Summer was more than a set of films.

M&S wanted to immerse its customers in the sights, sounds and tastes of the Americas for their Spirit of Summer food range. They needed to build excitement as the Rio Olympics approached, promote the authenticity of their offering and inspire more adventurous eating & cooking.


So we delivered not just one but a whole ‘taster menu’ of thirteen videos, made for social platforms. We decided that to prove the authenticity we had go direct to the source, and took three M&S chefs to the Americas to explore the cultures and cuisines that inspired the range. Far from a simple travelogue, the videos share deep insights and useful tips in pacy 30“ - 120” edits.


Each film was designed to lead customers to a specific recipe or editorial on M&S’s ‘Adventures In Food’ digital magazine via clickable endboard. Distribution was via mobile-first platforms Facebook and Instagram, and a dynamic ad unit that expanded to offer all videos, recipes and editorial from a single interactive lightbox. Average dwell time was twenty seconds, with 300,000 views and 49,000 minutes watched. Overall the films gained 4.3 million certified views across Facebook, Twitter, YouTube and M&

What We Do People & Culture

Case Studies


One trip, 20 films and a publishing plan

To celebrate M&S summer range of food from the Americas, our intrepid team set off with cameras, backpacks and a couple of hardy M&S experts. But bringing the campaign to life back home was the real story...


Bailey’s responsive newsroom

Bailey's turned to Adjust Your Set to create dynamic, newsroom coverage of their partnership for the Women's Prize for Fiction that would engage their audience and help define their brand role.


1,862 cameras in the Bacardi Triangle

The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.


Real stories with HSBC

When HSBC wanted to showcase their ‘Global Connections’ competition we thought that telling the real human truths behind the success stories would be something that people would be interested in... It ended up inspiring a whole campaign.


M&S explore an adventure in food

Events can be great for people who are there but not exactly essential viewing online. When M&S launched The Table, we decided to take their culinary challenge a step further to create a thrilling food adventure.


Spotify talk in audience culture

Combining deep cultural insight with powerful tech and analytics let us help Spotify reach whole new audiences - outside traditional advertising space.


Driving from search to commerce

We turned the internet’s appetite for home decoration and house-keeping content into a way to drive people to M&S’s Home offering.


More than a celebrity interview

Marks & Spencer’s challenge to us was to create content worthy of attention in the editorial environment and to find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal for culture, to bridge the gap between brand, retail and consumer.