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Adjust Your Set

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  • New York: +1 212 847 1275
New Business: alice.shaw-beckett@adjustyourset.com
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HSBC Global Connections

HSBC's Global Connections competition is a global initiative for HSBC's business customers. We were asked to create video content that showcased the competition and demonstrated how HSBC helps real UK businesses.

Making complex stories human A new editorial format and beautiful films showcasing how HSBC provides meaningful help for UK businesses.
Brief

HSBC’s Global Connections competition is a global initiative for HSBC's business customers. The bank wanted to use the best entrant stories to bring to life how the UK’s most innovative young businesses felt supported by HSBC.

Solution

We created a series of ten films, each telling the story of one of the finalists. The films highlight HSBC's commitment to growing UK success stories such as Brewdog, Tangle Teezer and Brompton.

In order to get the authentic story behind each business, the films focused on the owners, their personal ambitions and challenges, and how HSBC has helped their companies develop on a global level.

Results

By capturing the passion and entrepreneurial sprit of the business owners, the films highlighted a compelling human side to HSBC’s track record in helping businesses achieve success on a global scale

As well as raising awareness of the Global Connections competition and driving increased entries for the following year, the films were also distributed extensively within HSBC’s business, helping colleagues see the direct benefit of their hard work.

What We Do People & Culture

Case Studies

HSBC

Global Connections

HSBC's Global Connections competition is a global initiative for HSBC's business customers. We were asked to create video content that showcased the competition and demonstrated how HSBC helps real UK businesses.

Marks & Spencer

In The Moment

Marks & Spencer’s challenge to us was to create content worthy of interest in the editorial environment and find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal of culture, to bridge the gap between brand, retail and consumer.

BACARDÍ

BACARDÍ Triangle

The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.