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Adjust Your Set

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When HSBC wanted to showcase their ‘Global Connections’ competition we thought that telling the real human truths behind the success stories would be something that people would be interested in. It ended up inspiring a whole campaign.

Making complex stories human in a series of moving films, allowed people to imagine their own businesses taking off with the help of HSBC.

HSBC’s Global Connections competition is a global initiative for HSBC's business customers. The bank wanted to use the best entrant stories to bring to life how the UK’s most innovative young businesses felt supported by HSBC.


We created a series of ten films, each telling the story of one of the finalists. The films highlight HSBC's commitment to growing UK success stories such as Brewdog, Tangle Teezer and Brompton.

In order to get the authentic story behind each business, the films focused on the owners, their personal ambitions and challenges, and how HSBC has helped their companies develop on a global level.


By capturing the passion and entrepreneurial sprit of the business owners, the films highlighted a compelling human side to HSBC’s track record in helping businesses achieve success on a global scale.

As well as raising awareness of the Global Connections competition and driving increased entries for the following year, the films inspired a highly successful collaboration with Grey and were distributed extensively within HSBC’s business, helping colleagues see the direct benefit of their hard work.

What We Do People & Culture

Case Studies


One trip, 20 films and a publishing plan

To celebrate M&S summer range of food from the Americas, our intrepid team set off with cameras, backpacks and a couple of hardy M&S experts. But bringing the campaign to life back home was the real story...


Bailey’s responsive newsroom

Bailey's turned to Adjust Your Set to create dynamic, newsroom coverage of their partnership for the Women's Prize for Fiction that would engage their audience and help define their brand role.


1,862 cameras in the Bacardi Triangle

The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.


Real stories with HSBC

When HSBC wanted to showcase their ‘Global Connections’ competition we thought that telling the real human truths behind the success stories would be something that people would be interested in... It ended up inspiring a whole campaign.


M&S explore an adventure in food

Events can be great for people who are there but not exactly essential viewing online. When M&S launched The Table, we decided to take their culinary challenge a step further to create a thrilling food adventure.


Spotify talk in audience culture

Combining deep cultural insight with powerful tech and analytics let us help Spotify reach whole new audiences - outside traditional advertising space.


Driving from search to commerce

We turned the internet’s appetite for home decoration and house-keeping content into a way to drive people to M&S’s Home offering.


More than a celebrity interview

Marks & Spencer’s challenge to us was to create content worthy of attention in the editorial environment and to find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal for culture, to bridge the gap between brand, retail and consumer.