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Adjust Your Set

London
151 Rosebery Avenue
EC1R 4AB
Singapore
46 Kim Yam Road, The Herencia
#03-19 Singapore
239351
New York
52 Walker Street, 5th Floor
NY 10013

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  • Singapore: +65 6702 5648
  • New York: +1 212 847 1275
New Business: hannah.adams@adjustyourset.com
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Marks & Spencer: In The Moment

Marks & Spencer’s challenge to us was to create content worthy of interest in the editorial environment and find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal of culture, to bridge the gap between brand, retail and consumer.

Shoppable video with 4% click-to-buy
Beautiful editorial video content to engage people on M&S.com and beyond, built on our own shoppable video platform, enabling viewers to directly browse and buy.
Brief

When M&S launched Style & Living - an editorial platform to bridge the gap between brand, retail and consumer - our challenge was to create content worthy of an editorial environment and find new ways to build an audience and drive sales.

Solution

We developed ‘In The Moment’ a new and ownable strand of celebrity culture content. Every month, we create a short film celebrating the passions and interests of a celebrity or leader in their field.

Beautifully shot with high production values, the narrative of each film complements the Style & Living editorial content, giving viewers reasons to return and share.

As well as living within the Style & Living section of M&S.com, reaching people already engaged with the brand, we also find new audiences by using our proprietary native syndication platform Pollonize to place the ‘In The Moment’ films within editorial content on third party publisher sites.

In both contexts, our innovative ‘shoppable’ video platform enables viewers to directly browse and buy the items featured in the films.

Results

With a 3 x increase in traffic, 4% click-to-buy, over two million unique visits to M&S.com and over one million minutes of video engagement, M&S have demonstrably benefitted from the power of content to drive commerce.

What We Do People & Culture

Case Studies

FULL SERVICE PUBLISHING

One trip, 20 films and a publishing plan

To celebrate M&S summer range of food from the Americas, our intrepid team set off with cameras, backpacks and a couple of hardy M&S experts. But bringing the campaign to life back home was the real story...

THE PUBLISHING MODEL

Bailey’s responsive newsroom

Bailey's turned to Adjust Your Set to create dynamic, newsroom coverage of their partnership for the Women's Prize for Fiction that would engage their audience and help define their brand role.

CREATIVE TECHNOLOGY

1,862 cameras in the Bacardi Triangle

The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.

HUMANISING BRANDS

Real stories with HSBC

When HSBC wanted to showcase their ‘Global Connections’ competition we thought that telling the real human truths behind the success stories would be something that people would be interested in... It ended up inspiring a whole campaign.

EPISODIC ENTERTAINMENT

M&S explore an adventure in food

Events can be great for people who are there but not exactly essential viewing online. When M&S launched The Table, we decided to take their culinary challenge a step further to create a thrilling food adventure.

TRUE NATIVE PUBLISHING

Spotify talk in audience culture

Combining deep cultural insight with powerful tech and analytics let us help Spotify reach whole new audiences - outside traditional advertising space.

SEO & PLATFORMS

Driving from search to commerce

We turned the internet’s appetite for home decoration and house-keeping content into a way to drive people to M&S’s Home offering.

EDITORIAL APPROACH

More than a celebrity interview

Marks & Spencer’s challenge to us was to create content worthy of attention in the editorial environment and to find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal for culture, to bridge the gap between brand, retail and consumer.