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Adjust Your Set

London
151 Rosebery Avenue
EC1R 4AB
Singapore
46 Kim Yam Road, The Herencia
#03-19 Singapore
239351
New York
55 Broad St, 9th floor
NY 10004

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Telephone:
  • London: +44 (0)20 7580 5933
  • Singapore: +65 6702 5648
  • New York: +1 212 847 1275
New Business: alice.shaw-beckett@adjustyourset.com
Everything Else: hello@adjustyourset.com

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Marks & Spencer: In The Moment

Marks & Spencer’s challenge to us was to create content worthy of interest in the editorial environment and find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal of culture, to bridge the gap between brand, retail and consumer.

Shoppable video with 4% click-to-buy
Beautiful editorial video content to engage people on M&S.com and beyond, built on our own shoppable video platform, enabling viewers to directly browse and buy.
Brief

When M&S launched Style & Living - an editorial platform to bridge the gap between brand, retail and consumer - our challenge was to create content worthy of an editorial environment and find new ways to build an audience and drive sales.

Solution

We developed ‘In The Moment’ a new and ownable strand of celebrity culture content. Every month, we create a short film celebrating the passions and interests of a celebrity or leader in their field.

Beautifully shot with high production values, the narrative of each film complements the Style & Living editorial content, giving viewers reasons to return and share.

As well as living within the Style & Living section of M&S.com, reaching people already engaged with the brand, we also find new audiences by using our proprietary native syndication platform Pollonize to place the ‘In The Moment’ films within editorial content on third party publisher sites.

In both contexts, our innovative ‘shoppable’ video platform enables viewers to directly browse and buy the items featured in the films.

Results

With a 3 x increase in traffic, 4% click-to-buy, over two million unique visits to M&S.com and over one million minutes of video engagement, M&S have demonstrably benefitted from the power of content to drive commerce.

What We Do People & Culture

Case Studies

HSBC

Global Connections

HSBC's Global Connections competition is a global initiative for HSBC's business customers. We were asked to create video content that showcased the competition and demonstrated how HSBC helps real UK businesses.

Marks & Spencer

In The Moment

Marks & Spencer’s challenge to us was to create content worthy of interest in the editorial environment and find new ways to generate interest in their video and product offering. We proposed the In The Moment video series, which acts as a portal of culture, to bridge the gap between brand, retail and consumer.

BACARDÍ

BACARDÍ Triangle

The epic BACARDÍ Triangle event marked the launch of their new music and travel passion platform. We were tasked with developing an innovative method of content delivery to engage the guests while providing a taste of the irrepressible brand energy to those online.