Multi-Screen Video Strategy
We hosted an event with the IAB to debate the impact of connected TV's on content marketing. A panel of ourselves, Sky, LG, M&S and Starcom MediaVest Group debated the research findings in front of a live audience. Various conclusions came out of the debate and we have produced a video highlighting the key points from it.
“The rapid uptake of connected TVs should warrant serious consideration from brands on the potential opportunities available and future revenue streams. It is the industries responsibility to create compelling content propositions to persuade the audience” says Chris Gorell Barnes, CEO of Adjust Your Set.