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Do it or die.
We believe that brands can no longer get in the way of culture, interrupting the things that people are interested in. Instead, they need to be more human in their communication – talking authentically about what their audience is interested in, and less about themselves.
But 'engagement' alone doesn’t shift products. Your content must also entice people along a clear route from culture back to commerce.
Adjust Your Set enables you to do this. With brand strategists, creatives, directors, designers, producers and developers all under one roof, we help your brand build and monetise their audience.
We offer consultancy and strategic services to define how brands can make content for people, instead of shouting marketing messages at them.
Evolving a traditional advertising-led model to reflect a more editorial, 'content- first' approach raises a lot of questions. What kind of publishing model is right?
How does content dovetail with your existing activity? How do you adapt narrative, structure and process? And all that before you even get into what to make and where to put it. That’s where we come in.
Compelling new formats and high quality content assets, produced at scale, quickly and cost-effectively.
We manage the entire creative process in-house. From brief to production, our team of creatives, technologists, producers, editors and graders think beyond just campaigns, delivering assets to help your audience move from awareness to purchase.
From getting your content seen, to ensuring that people engage and act – context is everything.
Each asset enjoys its own ‘ecosystem’, with tailored distribution plans, smart media partnerships and clear reporting of engagement, click-though and conversion.
And as pioneers in shoppable video, our bespoke players, interactive experiences and click-to-buy media ensure engagement leads directly to sales.
We can also distribute your existing content through Pollonize, our proprietary native syndication platform. We find the right audience, bring them to you, and build a rich understanding of what they like.
All of this ensures that content marketing delivers a clear and measurable ROI.